Buzzflikr's Director of Marketing and PR, Siana Brennick was mentioned in the Apparel News on a recent panel disscusio. The Fashion Group International (FGI) of Los Angeles hosted the discussion, "Harnessing the Power of Social Networks" in which Siana was a participant.
Buzzflikr CEO Debra Stevenson was recently included in an article on ApparelNews.net on the power and use of Twitter.
Here is an excert,
Debra Stevenson, chief executive officer of Los Angeles–based Buzzflikr, an online public relations firm, assists her many fashion-industry clients in leveraging knowledge of the technology and driving it back to their business. Buzzflikr employed some of its own staffers to send updates directly from the sales floor during the most recent Los Angeles Fashion Market.
“Set up [a Twitter account] with a purpose,” Stevenson said. “Use a strategy around communication that is consistent with your corporate communication, blogs, [and] merge communication cohesively.”
Stevenson shows her clients that Twitter can be used as more than just a social-networking tool.
“Strategize well-thought-out updates that don’t seem like spam to your followers and erode the perception of your brand,” Stevenson advised. “ It’s an opportunity to reach your followers without barriers or filters with an obligation to deliver to them what is newsworthy and relevant.”
FOCUS Apparel & Accessories Show Saturday - Monday March 21 - 23, 2009, 9am - 5pm Presented at LA Fashion Market by the CMC
FOCUS is the burgeoning new trade event in Los Angeles featuring clothing and accessories in an intimate, boutique downtown loft setting. Bridging the gap between emerging designers and established brands, FOCUS brings together a fresh mix of contemporary collections for both men and women.
Showcased amid live DJ beats, coctails, and a creative chill vibe in The Prenthouse, Level 13A of the CMC. More information - head here!
California Market Center (CMC) 110 East Ninth Street (at Main) Los Angeles, CA 90079 View on Google Maps
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